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So, this means that the next change in home appliance retail market will be concentrated in a few enterprises. The most obvious one is the contest between Jingdong and Ali Tmall. At present, Jingdong is rebuilding a Jingdong home appliance by offline. It first collects Jiangsu Wuxing and then integrates Hunan Bubugao appliances. The investment and progress are significantly higher than that of Ali tmall;
一、排队免单模式优点分析:
(1)数据显示,排队免单模式的确可以让消费者更愿意直接来店里消费,也会让消费者成为商家的忠实客户,更会让店里的营业额翻倍式增长!
(2)排队免单模式基于技术理念而开发,支付即营销,以消费排队奖励的方式,让消费者多次消费,分享引导别人消费,累计排队奖金池,加速免单进度,持续关注,达到提升商家销量的目的。
(3)排队免单模式,可以让消费者很方便地找到商家,并在线付款,是一种新型的真正的O2O模式!为每家商家的消费者按消费顺序做免单,刺激消费者消费,帮助入驻商家解决拉新,留存,促活等困难!
(4)排队免单模式可以让平台方短时间获取大量的商家数据,消费者数据。
二、排队免单模式规则:
平台有商家,消费者,代理三种身份
市场代表模式:共享链,付一下,付队长
三、排队免单模式规则:
平台招收一个代理,代理招商家入驻到平台,每个商家都有自己专属的商家二维码
假如商家设定的让利比例是20%,代理返佣比例是20%,顾客在该商家的门店消费100元
商家会直接收到80元,其中20%即20元留在平台作为消费鼓励金,这笔鼓励奖里面的20%即4元返给代理,剩下16元进入排队免单奖金池.
第二个消费者消费100,同样的20元作为鼓励金,16元进入排队免单奖金池,等到第7个消费者消费完,排队免单奖金池就超过100元了,平台将这100元奖励给个消费者。
However, judging from the current situation of Alibaba tmall, it seems that it lacks greater ambition for the self operation of household appliances retail line. Even if it has taken a stake in Suning e-buy for many years, the actions of both sides are limited to the operation of Maoning e-commerce company. Its most ideal state should be to keep a close eye on the pace of Jingdong appliances.